2011 is fully gone, and 2012 has rolled in without missing a beat. The social media industry keeps growing in leaps and bounds. I often hear people say social networking is similar to the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it be to learn what trends come in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It’s always gratifying when my predictions come true. My predictions are not predicated on any type of special powers. They are predicated on my industry research, what I read and what I see happening each day in my work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline ended up being longer than I thought it was going to be. I’ve a knack for spotting social media trends. Which article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the decision is yours. Either way these trends will unfold because the year progresses. So continue reading and heed my advice. Prepare your social media campaigns to make the most these trends for 2012 and beyond.
Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.
Last year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is said to be in the works of building their own social network. The adoption rate of small business will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to control business hour usage. Second, develop a social media marketing plan to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.
Prediction #2) Among the largest players in the social media arena will make a “miss step” in 2012.
I believe that one of the top four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to lose significant market share. Right now several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it extremely difficult to communicate with them. Take Facebook, for example. They do not list any contact information other than a Facebook page. Sure they have plenty of help pages. Yes, Facebook includes a blog, lots of YouTube videos, but provides no phone number where one can call and talk to a human being? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What happens when you get a strange message from Facebook, or you’re having difficulty with your account? You post a message and never get a reply! Twitter and LinkedIn aren’t much better. They don’t list a contact phone number or address either. However, I have found that they do answer your email and posted messages, although it sometimes takes given that seven days to acquire a reply.
In my opinion, of the most notable three social media companies, LinkedIn supplies the best service. Google is new in this game. It’s not as easy to lump them in with all of those other social media giants yet. However, I can tell you that Google has a notoriously poor customer service reputation. It has been my experience with Google that the grade of service you receive depends upon the person you obtain on the phone. Fortunately that you may get someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to make changes to your social media campaign if need be. Furthermore, if you’re using the top four social media services, make a backup of one’s data. This is in case you opt to make “the switch” and ditch one of these brilliant players.
Prediction #3) Google+ will become one of many top 3, in the social network arena by the end of 2012.
I know I’m going from a limb here, but I believe this is inevitable. Google’s share size and current customer base will allow Google+ to grow at a considerably faster pace than other social media marketing sites. Social Media Management agency of Gmail users isn’t public, but we can say for certain that it is huge! I have read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate using these properties into their social network. This adds value to their social network. Increase this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to make a social-networking product that is convenient to use, internet search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I am not sure they can keep this frantic pace forever, but for 2012, it is a done deal. My advice to you is to review what your location is spending your advertising money and see if it seems sensible using the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. In the event that you curently have a Gmail account, this can only take you about five minutes. The bonus here is you can also create a Google+ Brand page without a lot of fuss.